Penguin 3.0 Is Slowly Rolling Out These Couple of Weeks

Google Penguin is the codename for a Google algorithm update that was first announced back in 2012 and was aimed at decreasing the search engine rankings of websites that have violated the Google Webmaster Quality Guidelines through the use of black-hat SEO tactics and back-link manipulation. In 2013 we say version 2.0 of Google Penguin […]

Google Looking To Connect Doctors to Patients Via Helpouts?

An interesting thread popped up on reddit a few days ago where a user ran a search for knee pain on Google via his mobile phone and was prompted with the option to consult with a doctor, live, and for free. So off I went and tried the same search on my laptop: Similar text […]

Yelp & TripAdvisor Attempts to Rework Google Local Search Results

There’s always been a lot of people arguing against the Google algorithm – however for the first time a group of them got together and created a brand new Google Chrome app called “Focus on the User” …

Google Begins Slowly Rolling Out New Panda Update

Google had first released Panda 4.0 back in May of this year, and yesterday Google has announced that the latest version of its Panda Update has began rolling out. Through a post on Google+ Google said that a slow rollout has began this week and will continue through to next week. Depending on location the new […]

Google Introduces Structured Snippets

This week, the Google Research team introduced a new addition to Google Web Search called structured snippets, which provide an additional way for Google to pull data from your website and display it among their search results. From the blog post: “Google Web Search has evolved in recent years with a host of features powered by the Knowledge […]

Google Changes Site Search Placement In Search Results

Surely most of you by now have made use of the site search box that Google shows you when you run a search for a company name. Go ahead and try it, run a search for “Youtube” on Google and you’ll see a search box appear within the first search result from which you can […]

Google Apps for Business Becomes Google Apps for Work

Those of us who work closely with Google products have become familiar with referring to the Google Apps suite for businesses as just that: Google Apps for Business – however as of this week all that has changed. Google Apps for Business has now become Google Apps for Work – and if you listen to the reasoning […]

Why Did My Google Homepage Downgrade?

Did you notice lately that your Google homepage seems to have reverted back to the old black/grey navigation bar design? Google first changed to this design back in June of 2011 and since then has upgraded to a cleaner navigational design. The current Google look and functionality relies on the user having an up-to-date modern […]

Goodbye Google Authorship

Just a few months ago we bid farewell to Google’s Authorship Images from the search results, and with the new month of September we now bid adieu to Google displaying any Authorship data within their search results. Google’s authorship support page, says simply, “Authorship markup is no longer supported in Web search,” and encourages webmasters to […]

Invalid SSL Certificates Will Still Provide Google Ranking Boost

Earlier on this month Google announced that SSL-secured websites will receive a small ranking boost. Since then I have even converted the majority of Rapid Purple to run over an HTTPS connection. If you’ve been going through the conversion process yourself lately here’s a bit of news that Barry Schwartz found out which might make your […]

2 Weeks Left To Make The Most Of Your eCig Related Google Adwords Ads

At the start of September Google announced a change to their Google Adwords policy banning the advertisement of electronic cigarettes, airsoft guns, paintball guns, bb guns, gun scopes, ammunition …