Fake followers has always been a bit of a pet peeve of mine – something I have talked about before. Over the past year Instagram and Facebook have began various clean-up campaigns. Working diligently to remove all the fake profiles from their social media networks. Twitter has now joined the fake profile clean-up crew, announcing […]
Category Archives: Social Media News
Facebook’s Recent News Feed Update Kills Organic Reach for Business Pages
Facebook is constantly rolling out new teaks to their news feed algorithm – and it seems that every-time one of these Facebook news feed updates comes out – business owners suffer. This last week yet another update was announced via a post by Mark Zuckerberg himself where he talks about Facebook’s move to “helping you […]
Facebook Starts To Fight Against Engagement Bait Posts
Wondering why your engagement-request posts are suddenly not performing the way they used to? In an algorithm update today – Facebook has announced that engagement-baiting posts will see a demotion in engagements and reach. This applies to posts that request likes or shares to enter a contest, votes on something, or mere requests to “LIKE […]
Snapchat Shows A 4% Quarterly Growth in Daily Active Users
Snapchat has been hard at work trying to acquire new users and marketers to their platform. Alas based on the 2nd quarter reports, things are not going so well. Snapchat is showing a mere 4% growth in their active daily users – 173 million in total. That may not sound like a small number, but […]
Facebook News Feed Will Start Prioritizing Shared Links by Page Load Times
The internet has been focused on load times and website speed for a long time now, and now Facebook is joining the bandwagon. In their latest newsroom post the social media giant announced yet another Facebook News Feed update which will focus on showing links to faster loading pages first. With this update, we’ll soon […]
Promote Your Website By Adding Links To Your Snapchat Snaps!
Snapchat has been working hard on developing new marketing tools for their platform. After-all with just 7% utilization across most online marketers – something had to be done. The introduction of OnDemand Geofilters was a great start, and now Snapchat has rolled out the ability to attach links to your snaps! Snapchat previously allowed only […]
Facebook Introduces New Advertising & Audience Insights
Analytics. Insights. However you want to call it – having the right data is crucial in making the right marketing decisions. Facebook knows this all too well, especially when a mere 42% of marketers feel like their Facebook efforts are working. As such the social network has announced the roll-out of several new metrics for […]
Create Custom Snapchat Geofilters Easily From The Snapchat App
Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, […]
Facebook Hits 2 Billion Active Monthly Users
Earlier this morning Facebook hit a huge milestone. 2 billion active monthly users. 2 BILLION. 800 million of those people like something, and over 175 million people love something, daily. That’s a lot of activity, and yet another supporting point in why social media is so important for businesses. The growth is significant – considering that […]
Facebook Is Rolling Out Video Covers Instead of Photo Covers
Facebook has been heavily focusing on video content for a while now. Recently they have started testing out letting pages utilize videos as their Facebook cover photo – which introduces some amazing new marketing opportunities. The new video cover starts to play as soon as a Facebook page loads, and works across desktop and mobile […]
News Is About To Become An Even Bigger Part of Your Facebook Newsfeed
News is hitting Facebook in a major way. The social network just announced the roll out of several design changes meant to showcase trending news in more prominent ways. Even more than that – the new changes now let multiple publishers be showcased for a trending topic! The results page for a trending topic (the page […]
Facebook Pixel Can Now Track Website Actions & Form Submission Data
The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the […]
Instagram Goes to War on Fake Accounts – Shuts Down Instagress
No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 […]
Facebook Deletes 30,000+ Fake Accounts
Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability […]
Can Facebook Messenger Make Money Via Ads?
Facebook Messenger is making tremendous strides recently as its popularity and use continues to grow. Recent reports show that Messenger holds 1.2 billion monthly active users as of April 2017, up from 1 billion in July 2016, which is an impressive 200 million user growth within a mere 8 month period. Needless to say these are […]
Instagram Makes it Easier for Users to Contact Businesses
Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions […]
Twitter Plans To Sell Pre-Roll Ads on Periscope
I recently pointed out that Twitter’s growth is severely behind their competition, both with their user base growth and financially. As such Twitter needs to step things up, and the new plan to help generate some revenue is to start selling pre-roll ads on Periscope videos. Pre-roll ads are shown right before the start of […]
Love Conquers Like When It Comes To Facebook Reactions
Remember when Facebook first introduced the new reaction emoji buttons to supplement the original ?? Turns out Facebook wants to use those reactions to gauge what topics should be displayed within your personal newsfeed. For example reacting with ??, ?, or ? emojis signifies that you feel strongly about a specific topic, more strongly than if […]
Facebook Videos Being Monetized With Ads
Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with […]
Customer Service on Twitter Just Got More Personal
Twitter is well aware of how popular their platform is for customer service. As such they have launched a new feature allowing customer service agents on Twitter to include their names and profile pictures inside Direct Messages. This gives the entire customer service interaction via Twitter a more personal approach. According to an internal Twitter […]