11 Tips to Energize Your Website Content

Imagine; you spend thousands of dollars designing your website and no one comes. Why? It could be that you forgot about the content or you didn’t invest enough in the message. Good website content delivers the right message in the right way. Tip #1 -The most important rule to remember is that writing for the […]

Welcome Schema.org

Google, Yahoo and Bing have teamed up recently to develop Schema.org – a project aimed at creating and supporting a common set of schemas for structured data markup. To quote Google “Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their […]

Google +1 Goes Public

Google’s +1 buttons have went public last night for all website owners. Those of you that have signed up to the mailing list in hopes of being notified when this goes live should have gotten an email yesterday with a link to follow to generate your own +1 button for your website. Unfortunately the link […]

Why So Many People Use Shortened URLs

Social networking and micro-blogging have become staples not just of personal communications, but also of website promotion and marketing. In these contexts, brevity is important, and long, unwieldy URL links sometimes won’t even fit within the allotted space allowed, such as the 140 characters allowed by Twitter. To avoid having to copy and paste long […]

Networking- A Must for Small Business Owners

Joining your local Chamber of Commerce is a necessary first step as a new small business owner. There you will find people in the same boat as yourself – people with a vested interest in your local economy and owners of small business themselves. Many of these people have years of experience in running small […]

Advantages of Web Based Email Marketing Providers

Many marketers and online business owners are not aware of the advantages of web based email marketing providers over purchasing their own software. While there are pros and cons for either side, professionals tend to choose web based email marketing providers for several reasons which we will discuss in this article. When it comes to building […]

Opt In Email Marketing – A Must For Any Thriving, Profitable Business

Why is opt in email marketing so important for any business? When people opt in to your list, it means they have an interest in your product/service and want to hear more from you. For most businesses, a list of subscribers brings in more profits than any other single marketing or promotion tactic. Why is this? […]