Pantone has announced their choice for 2019’s Color of the Year – Living Coral. Since the Pantone Color of the Year has always played a huge influence in branding & packaging design over the years, I am looking forward to seeing how the new Living Coral color gets used over the course of the coming year. […]
Category Archives: Marketing News
Facebook No Longer Banning Cryptocurrency Ads
There’s a bit of a global ban on cryptocurrency related advertisements right now. Google, Twitter, and Apple have all banned cryptocurrency ads across all of their platforms. Facebook did the same thing at the start of 2018 – however they always said there were plans to revisit this ban in the future. Luckily the future […]
Pantone Announces Ultra Violet as Color Of The Year for 2018
Pantone has announced the official color of the year for 2018, and I’m super excited about it – since the new Pantone color of the year is Ultra Violet. Since the Pantone Color of the Year has always played a huge influence in branding & packaging design over the years, and I am excited to […]
Google AdWords Bans Merchant Cash Advance Ads
Google has been fighting an ongoing battle against payday loans for many years now. In-fact they even have an algorithm dedicated to fighting payday loans. Unfortunately the algorithm has went a bit off-track recently, and it took merchant cash advances down with it. As you can see in the screenshot below, a search for merchant cash […]
Infographic: Snapchat Used By Only 7% Of Marketers
Even though Snapchat is considered to be the favorite social network for the young, the platform has not been seeing a whole lot of use by online marketers. According to a recent report by the Social Media Examiner, which is based on the replies of 5700 marketing professionals, Snapchat was used by a mere 7% of them […]
Infographic: Top 25 Most Expensive Google AdWords Keywords
More and more businesses are turning to PPC advertising these days, and that means that keyword research is more important than ever. Choosing the right set of keywords can be the difference between wasting your budget entirely and getting the most out of your Google AdWords campaign. To help out, WordStream has put together the […]
Google Rolls Out Verified Customer Reviews
Reviews are a great way to make sure your business stands out on Google, and Google just changed the game. Verified Customer Reviews lets your users leave a review directly after making a purchase from your website. These reviews then go to grow your overall review rating on Google, as well as your seller rating […]
Automate Your PPC Campaigns with Google AdWords Smart Display Ads
As a business owner it’s often difficult to get started with a PPC advertising campaign. Google AdWords offers alot of different targeting and remarketing options which can feel rather daunting at first. As you progress through your campaigns, the constant monitoring and tweaking can feel rather tedious, especially if you don’t have the budget to […]
LinkedIn Matched Audiences Lets You Easily Run Targeted Remarketing Campaigns
If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns […]
Pinterest is Getting Serious About PPC
After months of testing, and with a reach surpassing 150 million unique monthly users, Pinterest is finally ready to jump into the PPC world. Pinterest is common destination for those looking for products and ideas with roughly 2 billion searches each month. Capitalizing on these stats could prove extremely beneficial for Pinterest. The current plan […]
Google Rolls Out New Merchant Center
Are you the webmaster of an eCommerce website/business? If so – you’ve probably heard of Google Merchant Center by now – and if not there is literally no better time to start using it than right now! Google Merchant Center is THE way to get your products and inventory listed within Google.com and other partner websites, […]
Build Your Brand Awareness With Facebook Advertising
A major reason behind establishing an online presence for your business is brand awareness, and to help business owners build their brand awareness Facebook has began rolling out a brand new advertising objective specifically for brand awareness. The new objective automatically optimizes your campaign towards reach and attention – focusing on reaching the largest number of […]
Analyze Your Twitter Activity with Engage for iOS
Want to really understand what your Twitter account is doing for your business? Want to get some cold hard data about your tweets activity? Check out Twitter Engage for iOS – a brand new app that lets anyone analyse their tweet activity. The app gives you a real-time view of your accounts Likes, Retweets, Mentions […]
Apple Is Launching Search Ads – Letting Developers Pay For Appstore Ranking
The days of simply rolling something out the door and attracting attention from people is unfortunately long gone – and these days you need to find a way to get your new product or app to be seen by others. As such, when you launch a new mobile app you need a way to rank […]
Microsoft Bans Tech Support & Password Recovery Ads in Bing
You know whats annoying? Scams. I hate them. You hate them. Microsoft also hates them – and since 175,000 Microsoft customers complained about tech support and password recovery ads leading to scams – Microsoft has decided to ban these ads entirely from Bing. A new change in their advertising policy bans any ads that provide tech support […]
Top 100 Most Expensive Google PPC Keywords
Chris Lake, co-founder of Empirical Proof, recently data-mined a slew of data provided by SEMrush in an effort to find the most valuable terms in Google pay-per-click. He then compiled this data and formed a list of the top 100 most expensive Google Adwords keywords! Check it out below: Without much surprise, legal keywords dominated […]
New Monetization Methods for Web Publishers In An Ad-Blocking Generation
Most webmasters and online publishers hate ad-blocking – and rightfully so as it destroys one of the core monetization methods that keeps most of your favorite websites alive. That being said – users love ad-blockers, and there’s really only so much that can be done in regards to that. This means that websites will need […]
Google Goes To War Against Clickjacking
There you are – browsing the web – searching for that cat scratching post you saw on someone’s Facebook – when suddenly you see it in a Google ad! You happily click it and then bam – you are redirected somewhere totally different – reading about the latest in celebrity breast implants?! Welcome to the world of clickjacking. Clickjacking […]
Infographic: Snapchat Stats For Marketers
Snapchat is still a relatively new piece of technology in the marketing space, and while it has achieved immense popularity among it’s users in a rather short period of time – the marketing world is still piecing together the data and coming up with various marketing campaigns that can utilize Snapchat effectively. That said – MarketingProfs […]
Introducing The Pantone Colors of the Year for 2016
At the end of every year it has become tradition that Pantone picks out a color for the upcoming year. As you can see, its the end of the year, and as tradition calls for Pantone has chosen the Color of the Year for 2016 – or rather two colors. The colors selected, based on a […]