LinkedIn Matched Audiences Lets You Easily Run Targeted Remarketing Campaigns

If you run a B2B business then marketing on LinkedIn is extremely important for you. You want to make sure other business owners see your services – and there’s no better place to do that than on a social media platform made specifically for business owners and professionals. Plus you can now setup remarketing campaigns […]

Facebook Pixel Can Now Track Website Actions & Form Submission Data

The Facebook Pixel just got a huge upgrade – and this is BIG news for marketers. Facebook Pixel makes up Facebook’s own tracking system which helps to track conversions, run re-targeting campaigns, and optimize your advertising campaign budgets. The recent update lets the Pixel also track website actions, such as form submissions, and also collect the […]

Infographic: Guide To Social Media Image Sizes [2017]

Making a new cover photo for Facebook? Want to redesign your Google+ profile? Then you need an updated infographic showing you the latest image sizes – and luckily the good folks over at MakeAWebsiteHub.com have created a new graphic, fresh for 2017, featuring all the social media image sizes you might need! Check it out […]

Instagram Goes to War on Fake Accounts – Shuts Down Instagress

No social network likes fake accounts. Facebook is constantly purging them from their databases, with 30k of them being deleted just last week. The move was sure to expand to Instagram eventually where bots and third-party providers have been happily offering fake comments, likes, and followers, for a very long time. In-fact, a study from 2015 […]

Facebook Deletes 30,000+ Fake Accounts

Following a recent clean-up effort by Facebook the company has announced that they have identified and removed some 30,000 fake accounts from their networks. I’ve always said that buying fake likes and followers doesn’t really work – and this is the best proof of that. Facebook is constantly adapting their algorithms to enhance their ability […]

Infographic: A Guide To Social Media Customer Care

These days customer support via social media is more popular than ever – and if as a business owner you’re still not totally convinced I recommend you read my original article from 2016 about how social media rescued my ongoing relationship with two different brands thanks to social media customer support. As social media customer […]

Instagram Makes it Easier for Users to Contact Businesses

Ever since Instagram rolled out business profiles back in 2016 they’ve been steadily improving them to ensure that business owners can truly get the most from their business profiles. The most recent change aims to simplify the process a user goes through to contact a business by placing buttons to Call, Email, or get Directions […]

Twitter Plans To Sell Pre-Roll Ads on Periscope

I recently pointed out that Twitter’s growth is severely behind their competition, both with their user base growth and financially. As such Twitter needs to step things up, and the new plan to help generate some revenue is to start selling pre-roll ads on Periscope videos. Pre-roll ads are shown right before the start of […]

Love Conquers Like When It Comes To Facebook Reactions

Remember when Facebook first introduced the new reaction emoji buttons to supplement the original ?? Turns out Facebook wants to use those reactions to gauge what topics should be displayed within your personal newsfeed. For example reacting with ??, ?, or ? emojis signifies that you feel strongly about a specific topic, more strongly than if […]

Facebook Videos Being Monetized With Ads

Facebook videos are extremely popular, extremely. By the end of 2016 Facebook users were watching 100 million hours of videos every single day! With this popularity it only made sense for Facebook to monetize their videos. What Facebook decided to do was integrate ads 20 seconds into their videos, and then share the revenues with […]

Customer Service on Twitter Just Got More Personal

Twitter is well aware of how popular their platform is for customer service. As such they have launched a new feature allowing customer service agents on Twitter to include their names and profile pictures inside Direct Messages. This gives the entire customer service interaction via Twitter a more personal approach. According to an internal Twitter […]

You’re Doing It Wrong: Social Media Happens Every Day

When I consult small business owners on their online marketing I often get asked the same question: “what am I doing wrong?” – which has led me to start up a new post-series which dissects the various different “You’re Doing It Wrong” situations and their answers. To kick things off we will focus what is […]

Facebook Videos Will Soon Auto-Play With Sound

Remember when it was a big deal that Facebook started auto-playing videos as you scrolled by them in your newsfeed? Facebook recently finished up testing auto-playing sound along with those videos – and apparently decided it was a good idea. So, coming soon, everyone gets auto-playing sound along with their auto-playing videos! People are watching […]

Twitter Growth Is Severly Behind It’s Competition

Twitter has many problems these days – and growth is one of the major ones. Over the course of  a 2 year span (2015 – 2016) Twitter has gained only 31 million active monthly users. A recent study showed Instagram gaining 300 million and Facebook gaining 467 million during the same year. Check out the […]

Buying Fake Twitter Followers Doesn’t Help Your Business

Reports have been going around that up to 500,000 fake Twitter profiles have recently been discovered by researchers – which frankly doesn’t come as much of a surprise to me. While Twitter may have strict policies in place regarding the use and creation of fake accounts – places like Fiverr are still full of gigs […]

Do It For The Vine, One Last Time

If you think it’s been a while since you’ve heard about any updates or changes to the Vine platform – you’d be right. Twitter has sat rather stagnant with Vine for a long time now, and as such when the official announcement regarding the closing of Vine came out yesterday – there wasn’t much surprise. […]

4 Ways to Improve Your Online Presence [For Free] As A Small Business Owner

As a small business owner money is often tight, especially in today’s economy; and proper organic SEO campaigns & ongoing organic marketing campaigns are usually outside of the budget for most. However there is quite alot you can do yourself to help improve the online presence of your business and start creating interactions from your customers. […]

Twitter Launches A New Embeddable Message Button For Your Website

Twitter has rolled out a brand new website button which, when embedded, allows anyone to send you a direct message via Twitter directly from your website … kind of. The new button can be accessed here under Twitter Buttons, and all it requires is your profile URL or @username, and your user ID – which means you […]